What is KINS?

Maintain the right balance of bacteria
and let your body thrive.

It is estimated that there are about 1,000 trillion indigenous bacteria in our surroundings. If we can control them well, we will be able to regulate the wonderful power that we naturally have. Through one-to-one communication on social media and dietary supplements, KINS proposes a lifestyle where bacteria are kept in proper balance so that the "body thrives".


Sanitisers, gluten, and preservatives.
These are some hidden pitfalls of everyday life.

In today's world, many of the foods we eat and products we use can upset the optimal balance of bacteria. We may be so focused on getting rid of harmful bacteria that we eliminate the bacteria that are beneficial to us. Gluten-filled breads and pastas, and preservative-laden snacks and convenience store foods can compromise the function of our gut, which is so important to our beauty and health. These daily habits can lead to bacterial imbalances, which in turn can lead to illness and disease.


KINS’ aim
is not to treat the symptom,
but to find fundamental solutions.

Prescribing painkillers for the symptom of "pain" is a symptomatic treatment. At KINS, we believe in improving the mechanism itself so that the "pain" does not occur. By controlling the proper balance, we can utilise the power of bacteria that we have. The goal of KINS is to maintain this state. The goal is to maintain this state of health, not only through its products, but also through test kits and lifestyle control. We will provide daily support for the body to thrive.

Hi there, I am Shimokawa, the representative of KINS. KINS was born from my own experience at a medical corporation.When I read the latest papers published by various universities and research institutes, the one that caught my attention was about the relationship between health, beauty, and bacteria. This is true for the gut, the skin and the mouth. I was shocked to learn that bacteria are responsible for various things in the body, including health and beauty. I would love to share my medical experience with the world and try to create a world where taking care of bacteria is the norm.

President of KINS Ltd.

Support Member

Consultant Physician

Itaru Dekio

Certified Dermatologist, Japanese Dermatological Association
Lecturer in Dermatology, School of Medicine, Tokyo Jikei University

I have been appointed as an advisor to KINS because I agree with its serious approach to bacteria. My name is Tadasu Dekio. I feel that KINS' uncompromising methodology based on scientific data is important in the quest for truly effective skin care. I hope that I can help KINS to stay ahead of the curve and continue to offer advanced skincare to our customers.